Matt built a brand to 1,000 stores while losing money to systematic extraction. Faire at 15–25%. Amazon at 15–45%. Brokers taking cuts at every step. The operators doing the work were the last ones paid.
02
THE BUILDER
Timmy was the first field rep — carrying 50 cases a day, door to door, building the relationships that made the brand possible. No platform. No protocol. Just hustle and a handshake.
03
THE PROTOCOL
Two and a half years of building. One question: what if the operators owned the infrastructure? GRAJ is the answer. 5% fee. Locked in code. 11 roles. 208 countries. Built in Detroit.
04
THE MISSION
Every operator in commerce belongs here. The brand in Detroit. The rep in Lagos. The buyer in London. The shipper in Dubai. One protocol. One fee. Locally global.
5%
FEE. LOCKED IN CODE.
208
COUNTRIES
11
OPERATOR ROLES
$62T
GLOBAL WHOLESALE MARKET
LOCALLY GLOBAL.
Detroit to Dubai. Lagos to London. Same 5%. One protocol. Every operator in commerce belongs here.