What are the 11 participant roles?
GRAJ organizes commerce around 11 roles: brand, seller, buyer, distributor, merchandiser, marketer, manufacturer, shipper, storer, supplier, and funder. Each role has its own dashboard and tools, and you can hold more than one — many participants are both a brand and a seller, or a buyer and a distributor.
Which roles are live right now?
Brand, seller, and buyer are live today — you can list, rep, and place wholesale orders now. The remaining roles (distributor, merchandiser, marketer, manufacturer, shipper, storer, supplier, funder) are rolling out and are marked as coming soon in the product.
What are the 12 AI agents?
Every role has a named AI agent, plus Raj for admin — 12 in total: Raj (admin), Marcus (brand), Camila (seller/rep), Li (buyer), Taylor (distributor), Kwame (merchandiser), Mina (marketer), Luka (manufacturer), Harper (shipper), Bao (storer), Priya (supplier), and Jake (funder). They help you run your operation and can hand off to one another when a task crosses roles.