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THE
GLOSSARY.

Every term in the protocol, defined in plain language — from Commerce Passport and GRAJ Score to MOQ, MAP, and net terms.

GLOSSARY

SPEAK THE
PROTOCOL.

3
3PL
A third-party logistics provider that warehouses inventory and picks, packs, and ships on your behalf — the outsourced version of the storer role.
A
Anchored Ledger
GRAJ's append-only record of protocol activity, periodically anchored to Bitcoin via OpenTimestamps so any record can be independently proven to have existed at a point in time — tamper-evident without trusting GRAJ itself.
Assortment
The specific mix of products a buyer or merchandiser selects to carry — the curated range that reaches a given account or market.
B
Brand
The participant role that owns products and a catalog. Brands list line sheets, set wholesale pricing and MAP, and sell through the protocol. One of the three roles live today.
Break-Even
The point at which revenue covers cost and a product stops losing money and starts making it. GRAJ ships a free break-even calculator for participants.
Buyer
The participant role that purchases wholesale — retailers, stockists, and accounts placing orders against brand line sheets. Live today.
Buyer Persona
A profile of the ideal buyer for a line — their category, volume, terms, and needs — used to target outreach and build the right assortment.
C
Case Pack
The fixed number of units a product ships in — you order by the case, not the single. Case-pack math drives MOQs and freight; GRAJ has a free case-pack calculator.
Catalog
The full set of products a participant offers on the protocol. A brand's wholesale-facing slice of its catalog is presented as a line sheet.
Chargeback
A deduction a retailer takes against an invoice for a compliance failure — a late shipment, a mislabeled carton, a short order. Managing chargebacks is a core wholesale discipline.
City Pioneer
A market-level Pioneer: roughly 50 to 500 participants per role in each city or market who join earliest. A permanent, protocol-verified distinction that cannot be bought or transferred.
Co-Pack
Contract packing: outsourcing the packaging (and often assembly or filling) of a product to a third party — a common service in the manufacturer and supplier roles.
Commerce Passport
Your portable commercial identity on GRAJ. It carries your GRAJ Score, transaction history, certifications, and rank, travels across roles and markets, and cannot be reset or seized by any single party.
Commission
The share of an order a seller (rep) earns for writing it. Terms are set between the rep and the brand; GRAJ ships a free commission calculator.
Consignment
An arrangement where a buyer only pays for goods after they sell, with unsold stock returned. It shifts inventory risk onto the brand.
Contribution Tier
A standing — bronze, silver, gold, or diamond — earned from points awarded as you contribute activity to the protocol. Computed from the append-only event log, not self-reported.
D
Distributor
The participant role that moves goods between brands and buyers at scale — carrying lines, breaking bulk, and servicing accounts across a territory. Rolling out.
Drop Ship
Fulfilling an order by shipping directly from the brand or warehouse to the end customer, so the seller never physically handles the goods.
DTC
Direct-to-consumer: selling straight to the end shopper rather than through wholesale accounts. GRAJ is wholesale-first, the inverse of DTC-only marketplaces.
E
EDI
Electronic Data Interchange: the standardized electronic format larger retailers use to exchange purchase orders, invoices, and shipping notices with suppliers.
F
Fill Rate
The percentage of an order actually shipped versus ordered. A high fill rate signals reliability; a low one drives chargebacks and lost reorders.
Five Percent Fee
The single, flat 5% protocol fee charged on completed transactions. It is locked in the protocol code — no subscriptions, listing fees, or ad auctions — and cannot be quietly raised.
FOB
Free On Board: the point in shipping where ownership and freight responsibility pass from seller to buyer — FOB Origin versus FOB Destination changes who pays and who bears the risk.
Freight
The cost and logistics of physically moving goods. Freight terms sit at the heart of landed cost and the shipper role.
Fulfillment
The end-to-end work of turning an order into a delivered shipment — picking, packing, and shipping. Handled in the storer and shipper roles.
Funder
The participant role that provides capital, net terms, and trade finance to other participants on the protocol. Rolling out.
G
GRAJ Score
Your commercial reputation on the protocol, built from real activity — completed transactions, reviews, profile completeness, and compliance. Part of your Commerce Passport.
H
Handoff
When one AI agent passes a conversation or task to another because it crosses roles — for example a brand's agent (Marcus) handing a logistics question to the shipper agent (Harper).
K
Keystone
A pricing convention where the retail price is double the wholesale cost (a 50% margin). A common baseline for setting MSRP off a wholesale price.
L
Landed Cost
The total cost of a product delivered to your door — unit price plus freight, duties, taxes, and handling. The number that actually determines margin.
Lead Time
The elapsed time between placing an order and receiving it. Lead time drives reorder timing and how much safety stock you need to carry.
Line Sheet
A brand's wholesale catalog: the products, wholesale prices, minimums, and terms a buyer needs to place an order. The core selling document in wholesale.
M
Manufacturer
The participant role that produces goods — co-packing, private label, and contract manufacturing — connecting production capacity to demand. Rolling out.
MAP Policy
Minimum Advertised Price: the lowest price a brand permits its products to be advertised at, used to protect brand value and channel harmony across resellers.
Margin vs Markup
Margin is profit as a percentage of the selling price; markup is profit as a percentage of cost. They are not the same number — a 50% markup is only a 33% margin. GRAJ ships a free margin calculator.
Marketer
The participant role focused on demand generation — campaigns, content, and promotion for brands and sellers on the protocol. Rolling out.
Merchandiser
The participant role that curates and presents assortments — planning ranges, displays, and buys so the right products reach the right accounts. Rolling out.
MOQ
Minimum Order Quantity: the smallest order a brand or manufacturer will accept, set per product or per order to keep production and fulfillment economical.
MSRP
Manufacturer's Suggested Retail Price: the price a brand recommends the product sell for at retail, distinct from the wholesale price a buyer pays.
N
Net Terms
Payment due a set number of days after delivery (Net 30 / 60 / 90) rather than up front — a wholesale staple supported through the funder role.
O
OpenTimestamps
The open standard GRAJ uses to anchor ledger records to the Bitcoin blockchain, producing independent, verifiable proof-of-existence timestamps.
Operator
Any participant running a business on GRAJ in one or more of the 11 roles. Operators hold a Commerce Passport and appear in the append-only event log.
P
Participant
The broad term for anyone active on the protocol — participants across all roles, plus the AI agents and admins who keep the system running.
Pioneer
The broad name for GRAJ's founding cohort — the earliest participants on the protocol, recognized as Protocol Pioneers (first 5,000 worldwide) and City Pioneers per market.
Private Label
Products a manufacturer makes for a retailer or brand to sell under the retailer's own name rather than the maker's. A core manufacturer and supplier offering.
Protocol
GRAJ itself: open, universal, wholesale-first commerce infrastructure that every role builds on. Not a walled-garden marketplace but shared rails with one fee and one identity.
Protocol Pioneer
A founding-cohort distinction for the first 5,000 participants worldwide. Permanent, protocol-verified, and free to claim — it cannot be bought or transferred.
Purchase Order
A PO: the buyer's formal, itemized commitment to buy — the document that turns a line sheet selection into a binding order with quantities, prices, and terms.
R
Reorder
A repeat order of a product an account already carries. On GRAJ reorders flow the same as first orders — with no extra fee for coming back.
Reorder Point
The inventory level that should trigger a new order, set so stock arrives before you run out given your lead time. GRAJ ships a free reorder-point calculator.
S
Sell-Through
The percentage of received inventory sold in a period. Strong sell-through is the signal a buyer uses to justify reorders and expand an assortment.
Seller
The participant role that reps and sells brands' products — the agent, rep, or sales operation working line sheets into buyers. Live today. (Also called rep.)
Shipper
The participant role that moves freight — carriers and logistics participants handling transport and last-mile delivery on the protocol. Rolling out.
SKU
Stock Keeping Unit: the unique code identifying one distinct sellable variant — a specific size, color, or flavor — used to track inventory and orders.
Stockist
A retailer or account that carries and sells a brand's products. Building a network of stockists is the wholesale growth engine.
Storer
The participant role that provides warehousing and fulfillment — holding inventory and picking, packing, and shipping on behalf of other participants. Rolling out.
Supplier
The participant role that provides raw materials, components, and inputs upstream of manufacturing and brands. Rolling out.
T
Terms Sheet
A summary of the commercial terms attached to a wholesale relationship — pricing, MOQ, payment terms, MAP, and freight — that frames how an account trades.
Territory
A defined geographic or account area a rep, distributor, or account is responsible for. Territories shape how coverage and commission are allocated.
Trade Show
An industry event where brands show line sheets and write orders with buyers. GRAJ carries the same order-writing motion online, year-round.
U
UPC / GTIN
The barcode identifiers for a product — a UPC is the familiar 12-digit retail barcode; a GTIN is the broader global trade item number. Required for most retail and logistics systems.
W
Wholesale
Selling goods in bulk to businesses that resell them, rather than to end consumers. GRAJ is wholesale-first — wholesale is the foundation the protocol is built around.

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