Every wholesale transaction takes a cast — brand, seller, buyer, and the nine others that move product from idea to shelf. On GRAJ each is a first-class participant role, and each has a color.
Purple is brand, green is seller, yellow is buyer — every role carries its color across the whole protocol, so you always know who you are looking at. Open any card for that role's full playbook.
A supplier feeds a manufacturer. The manufacturer co-packs for a brand. A seller represents that brand to a buyer, a distributor and shipper move the goods, a storer holds them, a merchandiser sets the shelf, a marketer drives the demand, and a funder backs the capital behind it — every handoff recorded on one protocol, at one 5% fee. That is the whole point: no role is an island, and the ledger connects them all.
Eleven roles, 195 countries, one flat 5% fee. Choose how you operate and start transacting on GRAJ today.