MARGIN ⇄
MARKUP.

A 40% margin is not a 40% markup. Enter either one and get the other instantly — plus the price multiplier you apply to cost.

MARGIN / MARKUP CONVERTER

CONVERT
EITHER WAY.

Margin (%)

66.67%

Equivalent markup

Margin40.00%

Markup66.67%

Price multiplier1.667×

Cost as % of price60.00%

HOW IT WORKS

Convert a margin percentage to the equivalent markup and back, with the price multiplier.

Enter your number

Pick a direction and type either a margin percentage or a markup percentage.

We convert

Markup = margin ÷ (1 − margin). Margin = markup ÷ (1 + markup). The multiplier is 1 + markup — multiply cost by it to hit target.

Use the result

A 40% margin equals a 66.67% markup and a 1.667× multiplier — never assume the two percentages are the same.