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MARKUP &
MARGIN.

Markup and margin are not the same number. Enter your cost plus either a markup % or a sell price — get the other, plus true margin.

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MARKUP & MARGIN CALCULATOR

PRICE WITH
CONFIDENCE.

$16.00
Sell price per unit
Cost$10.00
Profit per unit$6.00
Markup60.0%
Margin37.5%
HOW IT WORKS

From your cost and either a markup or a sell price, get the other — plus true margin.

1
Enter your numbers
Type the unit cost, then pick a mode and enter either a markup percentage or the sell price.
2
We convert
From markup: sell = cost × (1 + markup%). From price: markup = (price − cost) ÷ cost. Margin is always profit ÷ sell price.
3
Use the result
The hero number is the sell price per unit; compare markup and margin so you never confuse the two.