Turn your unit cost and a target margin into a wholesale price, then project a suggested retail.
1
Enter your numbers
Type your unit cost (COGS), the wholesale margin you want to earn, and a retail markup multiple (2× is keystone).
2
We price the line
Wholesale = cost ÷ (1 − margin%). Suggested retail = wholesale × your multiple; retailer margin = (SRP − wholesale) ÷ SRP.
3
Use the result
The hero number is your wholesale price per unit. Check the retailer margin leaves your buyers healthy room to sell.